Our brand visibility in the market increased as we achieved the biggest share of voice among our peers in free coverage media. The firm received recognition as Best Business Partner of the Big 4 from InCompany500. The campaign for our Navigating the Downturn offering and our highly succesfull recruitment campaign led to good visibility in the market and reinforced the Deloitte brand. These achievements highlight our strategic focus on being an eminent player in the market.

We nurtured external recognition by offering industry knowledge and insights in areas where we excel, such as the creation of tax efficiencies; the latest consumer trends in the fields of technology, media and telecom; the functioning of Dutch housing corporations; new tendencies in remuneration practices; data security and the promotion of entrepreneurship in the workplace. In 2009/2010 we will extend our thought leadership by focusing on new topics such as fostering innovation as a growth driver.

Deloitte is recognised externally as a thought leader and an integrator in the market with offerings across functions. By combining its capabilities in this way, the firm provides unique added-value services to its clients and leadership in the industry.