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Deloitte's focus on markets and people paid off as the firm found new ways to channel its knowledge and experience. Innovative delivery models for traditional and new services were also brought to market. This approach distinguished the firm as a qualitative player in the market with unique integrated service offerings (ISOs).

As a multidisciplinary integrator providing both strategic advice and implementation, Deloitte was an appropriate partner for clients facing complex challenges in the year. Numerous client-focused initiatives were launched under the ISO umbrella, including:

The 'One Deloitte' approach was strengthened through the firm's multiple innovation drives. One of these, an internal campaign, originated over 528 new business ideas from Deloitte staff. The most promising were developed into concrete market propositions during an Innovator Week in Dubai and resulted in projects for XBRL - the open standard supporting information modelling and a Public Sector dashboard.

Deloitte's efforts to communicate its initiatives in this area to its employees were recognised externally through an award by the Dutch Advertisers Association. The firm's dedicated approach to innovation is unique among its peers and will continue to be a key business driver.